In what ways does your media product use, develop and
challenge the forms and conventions of real media products?
My media texts firstly use current forms and conventions of
real media products for a number of reasons. One of them being the fact that my
group’s music video includes elements from real videos from artists. Hitting
the first lyric was applied and also having a bridge in the music video.
Hitting the first lyric is where the artist in the video is seen lip synching
the first line(s) of the song. A bridge in a music video is when three quarters
of the way through the setting, tone and the way it’s presented changes. In our
music video, as editor myself, I made use that this happened. To do so, when
the tone of the song changed three quarters of the way through I inserted clips
of a whole new location, with completely different lighting to what it was
earlier on in the video.
To develop real media text conventions in my own texts I included
just two separate images on my digipak layout and with the rest used a
background from one of those same images. I did this because the background in
particular was spot on for what the artist represents and the type of genre she’ll
be aiming to fit in. in contrast, I could have used separate images for all six
different panels but instead decided to put an alternate view on the project.
This element also makes the layout itself look more complete and makes the
images chosen look as if they’re where they belong and not out of place.
To challenge current media texts, I have included multiple
social media links within my ancillary poster task. This is something I believe
challenges current conventions because music artists in the modern era are
usually keen to include the bare minimal in their music videos, as a current
trend, but this is something I thought Aaliyah A, a small time indie artist,
releasing her first album wouldn’t be necessarily be interested in. instead,
trying every trick in the ‘promoting book’ to get some extra publicity and
fame. A poster therefore the perfect way to do this.
For additional information and concepts conventions:
For additional information and concepts conventions:
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