Adorno and Horkheimer

Adorno and Horkheimer argued that the culture industry created an ongoing 'assembly line character' which usually successfully are rated on 'the synthetic, planned method of turning out its products'.

Adorno and Horkheimer adopted and created the term 'Culture Industry' to argue the way cultural items are produced was analogous to how other products, artist for example, were manufactured.

Their view of cultural production has been seen as the pessimistic lament of cultural elitists to what they were perceived to be the homogeneity and vulgarity of 'mass taste' and popularity. The theory also expresses a worry that the creativity in music, literature and art has been corrupted by production methods and regimes of industrial capitalism.

Boyzone, JLS, One Direction, Take That, West Life; are they actually any different to each other? Companies, in Cultural Industry, produce recognisably the same product over and over again, simply given a different name with younger products.