Poster Research

These posters above are good examples of conventional artist posters and show good examples of online links to websites for example, also the logo's for their designated record label companies are on show. Also obviously, the artist is the main image.

Music Video Pitch

This is our pitch of a presentation we made on the whole of our music video and plan. It's about how we plan to make it, how and where we'll shoot, costume to be worn and also about our created artist. Vivid.

Travis Scott Research

Following research of Andrew Goodwin I researched into Travis Scott, a Texas born artist, and made this Powerpoint presentation on him.

Andrew Goodwin Theory - Step By Step

Andrew Goodwin Theory Elements

• Relationship between the music and visuals - this is done by three different ways:

Illustrate - Music videos use certain images &shots to illustrate and explain the meaning of the actual song lyrics.

Disjuncture - This occurs when the meaning of the song and the lyrics are completely ignored in the music video.
Amplify - (repeatability), this is when images and camera shots are used to be presented repetitively throughout the music video. This is then therefore drummed into the viewers vision.

• Thought through beat - seeing what the lyrics mentally mean:

Firstly, the music video through this theory is analysed through the structure - understanding the chorus and the verses. Then what happens is that the voice of the artist/performer is brought through in the video so the sounding of the song is unique and representable with that artist and their other work. Then the last element will be the fact that the artist normally tries to tell a story through the narrative of his/her music video.

• Relationship between the music and visuals: 

Andrew believed that music videos can also promote a song by the way it represents the lyrics in the song. For example, when this is applied the characters in the music video carry out whatever it is which is being said in the song. Furthermore, "Jump! Jump! Jump!" is sang whilst characters in the music video are actually jumping. 

• Narrative and performance of song:

Goodwin thought that it was important for an artist to be involved in the music video by performing/acting out as the role of main character. This helps the song to look more realistic and also giving the audience more of a special connection and understanding of the song.

• Star image, protagonist:

The protagonists in music videos usually are portrayed as the main star by numerous camera shots making it clear that he/she is the main character. The star image is also normally very unique by being presented in very different ways to any other artist. Managers will find this very important. This helps promote a stars self public image amongst their fans and also the overall public in an obvious attempt to grow their fan base. 

Andrew Goodwin Theory

Andrew Goodwin 

Goodwin's music video theory is based on 5 main factors, these are as listed below;

- 'Thought through beat', seeing what the lyrics are and what they mean in your head
- Relationship between the song and visuals
- Narrative and performance of the song
- Technical aspect of a music video
- 'Star Power', making the star performer the centre of attention. Done by lots of shots and movements screening him/her to make them the centre of attention.